Entertainment Desk, Feb 29: In the latest box office update, Yami Gautam’s political drama Article 370 remains steady in its performance, while Vidyut Jammwal’s action-packed venture Crakk: Jeetega to Jiyegaa faces a significant decline in audience engagement.
Article 370, directed by Aditya Suhas Jambhale and produced by Aditya Dhar, has garnered praise and attention since its release alongside Crakk on February 23. Prime Minister Narendra Modi’s commendation further boosted the anticipation surrounding Yami’s portrayal of intelligence officer Zooni Haksar in the film, set against the backdrop of Jammu and Kashmir’s historic Article 370 withdrawal. As per industry tracker Sacnilk, the film has amassed over Rs 30 crore at the box office, with Wednesday’s revenue alone standing at approximately Rs 3.1 crore nett.
The six-day journey of Article 370 showcases a consistent performance, witnessing an increase in collections from its initial days. Day two saw a notable surge with a 25.42 percent rise, reaching Rs 7.4 crore nett in India. Subsequent days maintained a decent momentum with earnings of Rs 9.6 crore, Rs 3.25 crore, and Rs 3.3 crore nett, respectively.
On the other hand, Crakk: Jeetega to Jiyegaa, directed by Aditya Datt and produced by Vidyut Jammwal, Parag Sanghvi, Action Hero Films, and Team, faces a challenging scenario at the box office. Despite its promising premise of a journey from Mumbai’s slums to the realm of extreme underground sports, the film has failed to resonate with audiences. Sacnilk reports a significant drop in collections, with Wednesday’s earnings plummeting to Rs 0.8 crore after an initial Rs 4 crore on its opening day.
Vidyut Jammwal, known for his action-packed roles, stars alongside Arjun Rampal, Nora Fatehi, Amy Jackson, and others in Crakk. However, the film’s overall business after six days stands at Rs 11.5 crore, indicating a struggle to maintain viewer interest.
As Article 370 continues its commendable run at the box office, Crakk: Jeetega to Jiyegaa faces challenges in sustaining its appeal. With contrasting fortunes at the box office, the performance of these films remains under scrutiny amidst evolving audience preferences.
